I Need Qualified Leads Now

Why Should You Use Online Marketing?

• Paid listings are usually placed at the top and in the right
column of the SERP. They are labeled as ads. To take advantage
of these spots, use PPC (pay-per-click) ads.
• Organic listings are placed immediately below paid listings.
Google usually places ten listings on the first page, with links
to more listings at the bottom of the page. To take advantage
of these spots, use SEO (search engine optimization).
Why Should You Use Online
Marketing?
Unlike traditional outbound marketing, online marketing
allows you to take advantage of customers who are already
searching for the products or services you provide.
And this market isn’t small.
Each month, internet visitors use Google to make 12 billion
unique searches. 

Search is the #1 driver of traffic to
content websites, beating social media by more than 300%.
In fact, search engines initiate 93% of all online experiences.

With online marketing, businesses can easily boost their
return on investment. Typically, outbound marketing leads
have a 1% success rate. Inbound marketing increases lead
generation to a 54% success rate and the close rate jumps
to 14.6%. 

Search engines like Google make it easy to attract potential
customers to your brand. Search engines create indexes of
content on the internet and arrange them in ranked lists for
users to find. To be found by customers, you want your
company’s listing to appear as high as possible on search
engine result pages (SERPs).

• Paid listings are usually placed at the top and in the right
column of the SERP. They are labeled as ads. To take advantage
of these spots, use PPC (pay-per-click) ads.
• Organic listings are placed immediately below paid listings.
Google usually places ten listings on the first page, with links
to more listings at the bottom of the page. To take advantage
of these spots, use SEO (search engine optimization).
Why Should You Use Online
Marketing?


Unlike traditional outbound marketing, online marketing
allows you to take advantage of customers who are already
searching for the products or services you provide.
And this market isn’t small.
Each month, internet visitors use Google to make 12 billion
unique searches.  Search is the #1 driver of traffic to
content websites, beating social media by more than 300%.
In fact, search engines initiate 93% of all online experiences.
With online marketing, businesses can easily boost their
return on investment. Typically, outbound marketing leads
have a 1% success rate. Inbound marketing increases lead
generation to a 54% success rate and the close rate jumps
to 14.6%. 
How Does Online Marketing Work?
Search engines like Google make it easy to attract potential
customers to your brand. Search engines create indexes of
content on the internet and arrange them in ranked lists for
users to find. To be found by customers, you want your
company’s listing to appear as high as possible on search
engine result pages (SERPs).

Paid listings are usually placed at the top and in the right column of the SERP. They are labeled as ads. To take advantage of these spots, use PPC (pay-per-click) ad
Organic listings are placed immediately below paid listings. Google usually places ten listings on the first page, with links to more listings at the bottom of the page. To take advantage of these spots, use SEO (search engine optimization).
How Does PPC Advertising Work? Why Should You Use PPC?

PPC is a paid system that allows you to purchase ads
directly from search engines to be placed on the first
SERP. Search engines charge you a fee each time a
user clicks on one of the ads they place. That's why
they're called "pay per click."
PPC ads work like this: first, you choose a keyword or
set of keywords you want associated with your website's
listing. Then you bid for ad placement relating to
those keywords. The process is like an auction. Search
engines choose to place your listing in the ad space
when they determine your website will best suit the
customer.
Google uses a system called Ad Rank to determine
your ad's suitability for the customer. They rank your
business based on the highest amount you're willing
to spend on an ad (your cost per click, or CPC, bid)
and how helpful your website is for users (Quality
Score). Remember, you only pay the search engine's
fee when a user actually clicks on your ad.

PPC ads place your web listing on the first SERP. This
first page is the most valuable real estate search
engines offer—91.5% of users click a link on the first
page after executing a search. Users rarely click to the
second page of search results—only 4.8% of users
ever visit the second page. [5]
Because of this prime location, PPC ads can generate
a substantial number of leads (and sales) for your
business.
Benefits of PPC
• Since you pay search engines to immediately place
your ads on the first SERP, you see lead generation
results right away.

• Paid ads take up about 70% of space above the fold
on SERPs, making them the most prominent feature
users see. [6]
• On average, the top 3 paid listings receive 41.1% of
total clicks for that SERP. [7]
• Paid results account for 64.6% of traffic for high
commercial intent keyword searches. [8]
• Ads in the first search position have an average click
through rate (CTR) of 7%. [9]
Drawbacks of PPC
• PPC ads only work as long as you pay for them. The
moment you stop paying for a PPC ad, the lead generation
stops.
• Since paid ads are visually distinct from organic
search results, users know when they're clicking on an
advertisement rather than an organic listing. Some
users avoid PPC listings because they prefer organic
listings.

 

 

 

Contact

  • 703-348-2111
  • Hello@29Marketing.com

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