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SEO and SEM

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SEO and SEM

Organic searches make up the bulk of all clicks on Google, and Search Engine. Optimization (SEO) gets businesses to show up at the top of these organic search results.


4% of searchers skip paid ads and click on organic search results*

• 99.2% of people never scroll to page 2**

• 75% of clicks go to the top 3 organic listings**

• 31% of clicks go to the #1 organic position**

✓ 5.6 billion Google searches every day

✓ 63K Google searches every second

✓ Second 81% of people research online before buying


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  • Drawbacks of SEO

    SEO typically takes 4–6 months before you see


    results, with best results after 12 months. You won't likely see a return on your investment until that time.

    • Since it takes longer to build up an SEO reputation, if you introduce a new product line or change your brand, you will likely experience a delay in ranking well for new keywords.

  • Why You Should Use SEO and PPC ?

    PPC advertising offers immediate, albeit temporary, results. SEO takes months before it generates a steady flow of leads, but its results last much longer.



    PPC and SEO complement each other, making up for each other's weaknesses and strengthening your online marketing campaign.


    Use PPC to generate leads for short-term marketing campaigns, like promotions and new product lines.



    Use SEO to build up a strong web presence and


    improve your brand's reputation. Use PPC and SEO together to attract a growing number of customers, expand your brand authority, and greatly increase your profits.

How does SEO work  ?

The purpose of SEO is to optimize web pages so search engines can find, index, and rank the pages on SERPs.


Search engines have algorithms that use ranking factors to determine the quality of websites. The search engines place useful, user-friendly websites on the first SERP so users can quickly find what they need.


Onsite SEO Factors


• High-quality, original content that includes relevant keywords

• Proper HTML formatting: title tags, alt text, meta description tags, and header tags with relevant keywords


• Short URLs that contain relevant keywords

• Quick site load time

• Optimized for mobile


Why Use SEO ?

Unlike PPC (or any other kind of marketing, for that matter), SEO makes your website available to your customers at all times. When you rank well with search engines, you don't have to invest as much time, effort, or money to maintain that search ranking.


In the long term, SEO ensures that your website

continuously generates leads and sales for your

business.


 SEO improves the credibility, trustworthiness, and strength of your brand. As you improve your reputation with search engines, your reputation will improve among your potential customer base as well.


• Organic rankings place you at the top of search

results at all times, making your site more available to

users without costing you money.

• Organic rankings last much longer than paid

rankings, making SEO an excellent long-term

marketing strategy.

• Users click on organic links rather than PPC links

70–80% of the time. [10]

• Organic search typically yields a 25% higher

conversion rate than equivalent paid search traffic.• The highest ranked organic links have the highest click-through rates (CTRs). The #1 ranked listing gets 36.4% of total traffic, while the #2 ranked listing gets 12.5% and the #3 ranked listing gets just 9.5% of traffic. The average CTR drops sharply from there


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